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Back to Abaque Home page - Design and publication of paper, CD-ROM and Web catalogues, Products database and illustrations for business to business Markets Catalogues
Paper - CD-ROM & Internet
Design, Artwork, Publication

Many B-to-B catalogues present products under a "tree-view" approach : Family, category, range, etc.

This presentation does not meet new customer expectations who search products matching an application, a competitive offer or given Attributes

Multiple accesses to products also multiplies chances the client finds an answer to his specific problem

With a database, your Products Offering can evolve in a Wider Space

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A products database allows multiple commercial approaches for your catalogue

Building a products database allows presenting your product range from multiple view points:

  • Presenting products by Applications answers client's question : 'Which PRODUCT fits my functional requirements?'
  • Presenting products by Attributes allows finding a PRODUCT from a model or a sample. This approach is particularly useful to sales personel and stock keepers
  • Presenting products by Competition allows offering a competitive PRODUCT immediately.

All relations can be reciprocal ; client can easily find all Applications or Attributes for a given product.

This multi-dimensional view can be developed on any medium: Paper, CD ROM or Web. It suits electronic catalogues particularily well.